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INITIATIVES

The North American Sustainability Awards were launched in 2016 in order to celebrate the hard work put forth globally across the industry to further the goals of sustainability. It is guided by the United Nations Sustainable Development Goals.

Sustainability Chart

The purpose of these awards are to:

  • Celebrate the work that goes above and beyond pure business metrics, to improve the health of the industry, the environment in which it operates and the people whom work in it or are associated with it
  • To share these efforts with the tea industry in order to build a shared responsibility, support and knowledge for the state of the industry
  • To inspire others to replicate the “above and beyond” attitude of recipients in their own environments to further the efforts of delivering tea to the status of Hero crop.   

Industry Initiatives

2025