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WHAT IS INTERNATIONAL TEA DAY?

On December 19, 2019, the United Nations General Assembly passed resolution 74/241, declaring May 21st ‘INTERNATIONAL TEA DAY‘. We aim to elevate tea and celebrate it around the globe. The resolution acknowledges the “… urgent need to raise public awareness of the importance of tea for rural development and sustainable livelihoods and to improve the tea value chain to contribute to the 2030 Agenda for Sustainable Development.”


COLLECTIVE ACTION

TEA (2)

The power of the tea industry is in a collective voice. And to that end, we have an oppportunity we are asking EVERYONE to jump on.

As you may know, Google dedicates its front page to major events, important dates etc. through something called a “Google Doodle“. These ‘doodles’ appear on the front search page of Google which dominates the world’s searches. Controlling 85% of the searches done worldwide, the impact of people seeing the ‘doodle’ is around 40,000 searches every second.
The Google team receives suggestions from around the world on which ‘doodle’ to consider. Their team then deliberates over the suggestions and compiles the chosen ones for the year. I should mention that their team also creates all the art work.  
We ask that you submit an email to Google suggesting a tea theme for International Tea Day, May 21st, every year moving forward.  I have sent the same ask to colleagues in the international community and encourage you to reach to everyone within your network to do the same.
We’ve drafted suggested wording here, should you want to use it.
Please send your email to: