Halifax Tea Festival

This Just In

Millennials are the first generation to transition from childhood to adulthood during the Internet age. Growing up during this time has fundamentally changed the way that they communicate, shop, work, engage and think about life. Each generation has its differences and just like individuals, generations have personalities, values and beliefs. When reviewing current research about Millennials likes and dislikes, a few commons characteristics point to their adventurous spirit in trying new food and drinks and well, some age old drinks too, like tea.

According to a recent study completed by Nielsen, commissioned by the Tea and Herbal Association of Canada, the millennial generation have a different relationship with tea than their contemporaries. Variety is the spice of life for them and they collect tea at home and enjoy more flavors than rest of the population. Surprisingly, weight control and ailment aid are unique reasons for drinking tea for them rather cardio vascular health.

Press Release

Investigating Tea Consumption with a Focus on Millennials Research Highlights

2015 Tea Fact Sheet

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