Toronto, Ontario, Canada – March 11, 2016
The Tea and Herbal Association of Canada is launching in Canada the #DrinkTea Campaign recently introduced by The Tea Council of the USA, Inc. The #DrinkTea Campaign is a consumer-friendly, business-friendly, social media-friendly approach to promoting the benefits of tea consumption in the USA and now in Canada.
Did you know that tea is the most popular beverage in the world next to water? #DrinkTea is a campaign to support the growing interest in tea within the USA, Canada, and beyond. Positive, informative, messages and imagery are intended to entice more people young and old, to become tea loving consumers. The goal of the campaign is to contribute to and support sustainable growth within the tea industry.
Early stages of the #DrinkTea campaign introduce a series of images along with positive messaging to be used and shared freely by consumers and tea business owners. The campaign images may be placed as-is and without modification in publications, on websites, used in emails, shared via all types of social media channels including but not limited to Twitter, Facebook, LinkedIn, Instagram, Pinterest. A variety of phrases include some focused on health benefits of tea and other seasonal or unique messaging that may be easily swapped out or shared for special occasions throughout the year. It is a fun way to demonstrate a personal passion for tea and a desire to support tea business growth with connection and support of the Tea and Herbal Association of Canada and its programs that benefit the tea industry overall. “We really like the images and are grateful to the Tea Council of the USA for sharing them with us and allowing us to mirror this important campaign,” said Louise Roberge, president of The Tea and Herbal Association of Canada.
The #DrinkTea campaign is the brainchild and handiwork of Gail Gastelu, publisher of The Tea House Times; recently appointed advisory board member to The Tea Association of the USA’s Specialty Tea Institute. Ms. Gastelu said, “We are thrilled that the Tea and Herbal Association of Canada has taken interest in launching the campaign alongside the efforts of our group in the USA. This campaign demonstrates camaraderie among tea industry businesses with a common goal to improve and expand tea consumption. The Tea and Herbal Association of Canada, Tea Council of the USA, The Tea Association of the USA and its Specialty Tea Institute are the foundation and protectors of tea in each respective country. It is our duty as an industry to show our support as paid, supporting members of these organizations and to make a commitment to uphold high standards in not only products but quality information and fun, informative, very shareable messaging to benefit all concerned.”
#DrinkTea campaign images are freely open and available to public and business viewing and sharing. Visit #DrinkTea Campaign to learn more. Find campaign images and usage guidelines at each association website or visit this page
About the Tea and Herbal Association of Canada
The Tea and Herbal Association of Canada is the leading authority and industry voice on all things tea in Canada, and represents members from bush to cup. We provide proactive leadership in the areas of advocacy, generic promotion, education and information in order to ensure the long-term viability of the tea industry. We serve as the number one source of information, research about tea and offer the only TEA SOMMELIER® Certification Program in Canada. We are passionate about tea and dedicated to increasing awareness of quality tea and its health benefits to Canadians. Tea is the world’s second most popular beverage after water. Brewed tea offers people several health benefits. Tea, both iced and hot, contains health beneficial flavonoids, has no calories, and is an all-natural beverage. Learn more at http://www.tea.ca
The Drink Tea Campaign for Canada originally designed by the Tea Council of the USA
About the Tea Council of the USA
Tea Association of the U.S.A., Inc. is the recognized independent authority on tea, acting as the official voice for its members on issues related to the tea industry.
The Specialty Tea Institute (STI) is the educational division of the Tea Association of the U.S.A., Inc. and the leader in the education of tea professionals.
The Tea Council of the U.S.A. functions as the public and media relations division of the Tea Association of the U.S.A. and was established to support the promotion of tea in the U.S. Its recent focus has been almost exclusively on raising overall awareness of the science behind tea’s health benefits, buttressed by the great taste, variety and uniqueness of tea. Learn more at http://www.teausa.org