North American Tea Conference

7th Annual North American Tea Conference - Fall for Tea

DATE: September 20 – 22, 2016

LOCATION: Hilton Fallsview Hotel & Suites, Niagara Falls


Monday September 19th

12:00 PM – 2:00 PM
Crop Chemical Discussion (closed to public, by invitation only)
Location: Victoria Falls Room
2:00 PM – 6:00 PM
2030 Forum for the Future Workshop
This session will explore specific ways that the North American tea industry can collaborate to create a more sustainable tea industry and make tea a hero crop by 2030. The focus of this session will be on Engaging consumers, addressing sustainability risks in Argentina through a landscapes approach, and exploring what sustainability risks could be tackled in sourcing tea from China.
RSVP to Alisha Bhagat (
Location: Victoria Falls Room & Lake Erie

Tuesday September 20th

8:00 AM – 6:30 PM
10:30 AM
Location: Legends on the Niagara
11:30 AM – 2:30 PM
Winery Tour: Peller Estate Culinary Experience
This year we’ve planned a delightful culinary trip to Peller Estate. We’ll start in the vineyard with a triple wine and cheese pairing; move on to our main meal and finish off with a surprise in the brand new ’10 Below Ice Wine Lounge’… parkas will be provided!
Location: Peller Estates
2:30-4:00 PM
Tea Blending Workshop – In this hands-on workshop you will learn how to create a well-balanced cup working with teas of different origins. In this session you will experience the art of combining tea flavours and learn the do’s and don’ts of blending to achieve that excellent, but distinctive taste you are looking for.
RSVP for this workshop to Adi Baker at
3:00 PM-6:30 PM
Table Top Showcase – Opportunity for a select group exhibit and meet with conference delegates to discuss their unique products. To book a table, contact Adi Baker at 416-510-8647 or to learn more.
Location: Foyer
4:00 PM – 5:00 PM
Gold Medal Tea Competition
Location: Victoria Falls
5:00 PM – 6:00PM
Speaker Session:
Marc Chandler, Brown Brothers Harrison & Co.
Shifting Sands of World Economy
Ian Gibbs, International Tea Committee
World Tea Production & Consumption
Marion Chan, TrendSpotter Consulting
Tea-ing Up Trends for the Future
7:00 PM
Sip, Sizzle & Savour Harvest Welcome Reception & Dinner
Location: Queen Victoria Place Restaurant

Wednesday September 21st

7:00 AM – 9:30 AM
Location: Grand Cafe
8:00 AM – 9:15 AM
TAC Annual General Meeting (members only)
Location: Victoria Falls
8:30 AM – 9:30 AM
Table Top Showcase
Location: Foyer
9:30 AM – 11:00 AM
Producer/Importer/Consumer: Viable Industry
Panel discussion
Location: Angel & Niagara Falls
11:00 AM – 12:30 PM
TEA USA Annual General Meeting (members only)
Location: Victoria Falls
11:00 AM
Tea Break
Location: Ballroom Foyer
11:00 AM – 12:30 PM
Table Top Showcase
Location: Foyer
12:15 PM – 1:45 PM
Networking Lunch – Each table will have a facilitator and be assigned a topic of interest to the tea industry. Topic lists will be distributed in advance.
Location: Watermark
2:00 PM – 3:30 PM
Speaker Session:
Richard Arsenault, CFIA
Safe Foods for Canadians: Regulations Update
Louise Pollock, Pollock Communications
Media Communication: Update on Tea & Health
Jason Dubroy, TracyLocke
Innovation in the Retail Space
Location: Angel & Niagara Falls
4:00 PM – 5:00 PM
Shaken and Steeped
Kevin Gascoyne, Camellia Sinensis
Shabnam Weber, The Tea Emporium Inc.
Marrying our favourite teas with alcohol is a match made in heaven. Enjoy an afternoon of tea cocktails while learning about the art of the combination.
Location: Hospitality Suite, Suite 1614
6:30 PM
Chairman’s Reception
Location: Ballroom Foyer
7:30 PM
Sugar Shack Chairman’s Dinner
What is it??? Sugar shacks or Sucrerie’s are a well preserved tradition in Quebec and parts of New England. A place where friends and family gather to boil the fresh maple sap and share in a hearty meal. Our evening will involve a delicious meal centering around maple syrup – and no Sugar Shack experience would be complete without making maple taffy on snow! Dress casual…and come to have fun!
Gold Medal Tea Competition & Sustainability Award
Winners Announced
Location: Great Falls Ballroom
9:30 PM – 12:00 AM
Hospitality Suite, Suite 1614

Thursday September 22nd

7:30 AM – 8:30 AM
Delegate Breakfast
Location: Victoria Falls
8:30 AM – 12:00 PM
Speaker Session:
Rick Winslow, Nielsen
State of the Industry: Retail Perspectives of North America
Keith Mussar
Update on Government Regulations
Sarah Roberts, Ethical Tea Partnership
Collaborating for a Sustainable Tea Industry
Joel Gregoire, Mintel
Consumer Perception: Coffee vs Tea
Katie Donnelly, TATA Global Beverages Inc.
Herbal Tea in Europe
Location: Angel & Niagara Falls
10:00 AM – 10:30 AM
Tea Break
Location: Ballroom Foyer

Post Conference

Friday September 23rd

9:00 AM – 4:30 PM
Toronto Tea Retail Tour
Departing Hotel at 9:00 AM. Ends in Toronto.
For anyone interested in learning more about the Canadian tea market, conference delegates will have the opportunity to travel on a guided tour bus from Niagara Falls to Toronto and visit several grocery retailers and specialty tea stores. TAC President Louise Roberge will be giving an informative analysis of trends and key market information to those participating.

Sunday, September 25th & Monday, September 26th

Canadian Coffee & Tea Show
The Canadian Coffee & Tea Show returns to Toronto for another exciting year, hosting exhibitors and attendees focused on brewing NEW success in their businesses. For more information visit
Location: The International Centre, Toronto

Download the Agenda (PDF)

Event and Course Calendar

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