Tea and Herbal Association Objectives

About Our Association

We act on behalf of members who consist of Producing Countries, Growers, Importers, Packers, Allied Trade, Retailers and TAC TEA SOMMELIERS™/℠ to promote tea.

Mission & Vision Statements:

  • Our Mission is to be the absolute voice of the Tea Industry responsible for government relations, advocacy and providing PR & communication to consumers & industry.
  • Our Vision is to be the leading authority and industry voice on all things tea in Canada.

Four Pillars:

  • Government Relations: Ensure industry stability by positively influencing the Federal Legislative Agenda to support the Canadian tea industry’s growth.
  • Communication: Deliver the “Tea is a Healthy Beverage Choice” message to consumers and promote the benefits of drinking tea.
  • Membership Services: Serve as the number one source of information and research about tea and offering a recognized certified Tea Sommelier program.
  • Networking: Bringing together all levels of the tea industry’s supply chain to provide networking opportunities through annual conferences, government liaison and events.
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Event and Course Calendar

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