2015 Canadian Tea Fact Sheet & Trends
Canadians drink over 10 billion cups of tea each year (85 litres per person x 4 cups per litre x Canadian population 35,749,600 – those who are 14 and younger 5,749,000). That’s 14 litres (56 cups) more than in 2010 (Food Available in Canada and Canada Population Estimate Statistics Canada).
Next to water, tea is the world’s most consumed beverage and outpaces coffee.
In 2015, the Canadian tea market in Grocery Stores was worth $426 million (Nielsen).
Approximate provincial breakdowns:
- Ontario $168 million
- Quebec $66 million
- Maritimes $24 million
- Man + Sask $37 million
- Alberta $65 million
- BC $66 million
Total Hot Tea Sales: $ 225,832,562.
Regular: $80,447,086 (35.6 %)
Specialty: $145,385,476 (64.4 %)
Ice Tea Mixes: $32,239,390
Ready to Drink (cans and bottles): $167,838,501
In term of pounds, regular tea bags still dominates (70.7 % tonnage) while specialty tea is gaining share of the category (27.3 % tonnage).
Highlights from customized research conducted in 2015 by Nielsen:
- Canadians Tea drinkers average of 6.1 cups a week, with the Maritimes having the highest consumption with 9.8 cups per person/week
- Formats: Tea bags remain the most popular (94%), loose leaf (61%) and pods (39%)
- Tea consumers have an average of 11 types of tea in their cupboard
Tea is one of the five “Hottest” food trends. Food Service and Hospitality (Canada’s Hospitality Business Magazine January 2015).